Authentic relationships. Clear commercial value.
WAG connects companies with western sports athletes through partnerships designed around the company’s goals, audience and products.
Start with the fit
We identify the athlete, audience and story that make sense for your brand. Then we build a proposal around specific, deliverable assets.
Activate the partnership
Product use, content, appearances, hospitality and placements work together as a campaign, with responsibilities and timing agreed in advance.
Measure what was delivered
WAG tracks contracted activity and reports the available performance data so partners can assess the relationship and plan the next campaign.